It all begins with an idea.

Soft persistence is about maintaining visibility and support without turning into noise. It’s about understanding that clients — especially those investing in high-end design — often need time. Not because they’re uncertain about you, but because design decisions carry emotional and financial weight.

Cluttered, disorganized spaces can often cause internal tension, whether you realize it or not. An overcrowded room may make you feel mentally overstimulated or confined. On the other hand, too much minimalism can leave a space feeling cold or impersonal.

The goal is flow: a layout that encourages ease of movement, while still offering zones of comfort, purpose, and rest.

If you're working in the design world — whether you're established or just finding your footing — I encourage you to reach out, collaborate, and engage. Go to the openings, attend the panels, ask questions, offer help, and stay curious. Your work will be better for it. Mine certainly has been.